Abelia
Year: 2024
concept, brand identity, social media and product design
About the brand: Traditional and sophisticated floral arrangements with modern touch.
Unexpected challenge: Considering how the different pieces would look together in a floral composition; Figuring out how to add something with each piece while letting the flowers stand out was the most captivating process.
Concept: Mix of hand-painted tiles style with bright colours.
Client's notes:
Commission: brand identity, social media branding design and some corporate products.
Main flowers: peonies, foxgloves and poppies.
Logo: Bee icon.
Aesthetic: modern, youthful, elegant.
When developing the concept art of the illustrations, I transformed the flowers into tile-style illustrations, keeping them recognizable.
