El Glorioso

2023 - Brand identity for a luxurious food truck.

About the brand: This client approached me with the idea of starting a food truck that would sell fast food inspired by the Spanish cuisine. After my client gave up on his start-up, I continued working on this concept on my own.

Concept: I played around with a shape that resembles a spark, since their name translates to “The Glorious”, multiplying it to form a pattern. The shape of the logo also takes inspiration from a compass, since the name of the business was taken from a famous caravel.